01 Insights
Field notes, not thought leadership.
What we are learning while building systems across East Africa. Written by the people doing the work, published when there is something worth saying.
02 Archive
- Cheap hosting is the most expensive kindWhat actually happens when a Rwandan business's site goes down on a Saturday — and why the monthly saving on bargain hosting disappears the first time it does.6 min
- If your marketing can't show you numbers, it isn't marketingThe three figures every campaign should report each month — reach, leads, and cost per lead — and why a pretty feed with none of them is just decoration.5 min
- Fix the brand before you spend on adsPaying to send traffic to a business that looks unfinished is paying to confirm a bad first impression. Where identity work pays for itself before a single ad runs.8 min
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Beyond reading
Bring us the problem behind the question.
Most of these essays started as something a client asked in a strategy session. Yours might be the next one.
45 minutes · no obligation · you leave with a written brief either way